Your Cambridge connection

We know Cambridge people

We know Cambridge people

YOUR CAMBRIDGE MARKETING AGENCY.

Welcome to Spirus. At Spirus we know how to grow your business. We believe in marketing for sales – so everything we do at Spirus is designed to impact your bottom line.

We are a Cambridge-based company and have been delivering targeted marketing solutions in Cambridge for more than a decade.

Our detailed local knowledge and expertise allows us to craft and implement strategies that take advantage of our position in the area.

We can effectively tailor very specific marketing for our clients who want to reach a very select group of customers, not only for local SMEs but also for national brands who want to use our knowledge.

National brands frequently rely on our insight into the town, its people and its businesses to give them the information they need to be seen and heard in Cambridge.

We know where Cambridge people spend their leisure time, how they get their news, where they hear about events, what services they use and how they think. We can help you get under their skin.

Cambridge is a thriving and cosmopolitan community that also attracts a huge number of tourists and overseas visitors, so our thorough local insight can help your business reach a wide customer base as well as an exquisitely selected one.

Why Choose A Cambridge Marketing Agency?

The value of using a Cambridge marketing agency is that we know where Cambridge people spend their leisure time, how they get their news, where they hear about events, what services they use and how they think. We can help you get under their skin.

Cambridge is a thriving and cosmopolitan community that also attracts a huge number of tourists and overseas visitors, so our thorough local insight can help your business reach a wide customer base as well as an exquisitely selected one. What’s more, everyone at Spirus is an expert in their field, which means all your marketing requirements will be delivered by someone working at the top of their game. We will become an extension to your own in-house team.

The driving force behind Spirus is Jo Riches and Tania Verdonk, who have collectively more than twenty years’ experience in marketing, PR, events and telemarketing. The company was formed when Tania’s telemarketing company Blue Warthog merged with marketing, events and PR consultancy Jo Riches Ltd.

Check out some of our recent projects.

Our Clients

We Love Spirus

Spirus offered us a great level of customer service

  • Spirus has really helped us create a professional and corporate image for our business, something that needed to be done so we could match our brand to our level of service. Spirus offered us a great level of customer service and were easy to work with. You understood our needs, adhered to our timescales and deadlines, and basically got the job done in a professional, efficient and cost effective manner. We have built a strong trusting and working relationship together where we can allow you to carry out work for us knowing it will be done to the best of your ability, while always wanting the best outcome for our business. You always work hard for us and it doesn’t go unnoticed. We would recommend Spirus to any company wanting to enter new markets, expand or find new customers.
    Spotless Cleaning Services
Why choose Spirus

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Our latest blog posts

Copywriting for blogs: How to find content ideas (Part one)

Copywriting for blogs can be difficult even when you’re a good writer, because you still need to find new content ideas every month. Google will rank your website higher in searches if you have frequently updated copy. So, keeping up a regular stream of new content on your website is vital for SEO purposes. And interesting content will entice people to return to your site again and again.

But, if you haven’t invested in copywriting services then it can be hard to come up with ideas for your own blogs. Here is the first in our series of tips to help you jump start those ideas.

Content ideas: Your employees

Talk to your staff. They are a goldmine for human interest stories that can get your business noticed. When you are copywriting for blogs you should always include content about the people behind your business. People like to hear about people, not just the services or products that you are selling. Are they raising money for a local charity by doing a daring stunt? Do they have an unusual hobby? Have they broken a world record or won an award?  It doesn’t matter that the story is not about your business, the fact they work for you and that people will read about your business is good enough. Sponsorship of their efforts is always good PR – and a nice thing to do as well.

Where to start with blog research

Why not put out a company-wide email asking your employees whether they are looking for sponsorship for any charity events in which they are involved? You could even pledge to raise a certain amount for charity this year and ask employees to come up with fundraising ideas.

Often people are fundraising for charity because of personal reasons. Their stories could become interesting and heartfelt tales that give your content meaning and purpose.

A charity event will provide lots of great photo opportunities that could be used on your blog, in social media or as press releases. It also has the benefit of doing something for the community that you can feel good about. This may even aid your Corporate Social Responsibility policy.

Your employees may also be involved with other interesting events – such as amateur theatre productions, community projects and art events like Cambridge Open Studios. Get their stories out there and people will come to your website to read about them.

Copywriting services from our Cambridge-based agency

If you don’t have the time to research and write blogs, or are not a confident writer (most people aren’t!), why not let us help? Sit down with one of our copywriters at Spirus Marketing for an hour or two and we can map out a series of stories from your business that will get you noticed over the next few months. We can write them for you too. To find out more, contact us on 01638 741830 or drop a line to hello@spirusmarketing.com

GDPR : the hidden positives

Are you worried about how you can make your marketing communications GDPR compliant in time for the change in the law this year?

You may have a CRM system bulging with data on potential customers and leads; Continue reading