Spirus Marketing celebrates 4th birthday with exciting new client

This month we celebrate our fourth birthday and share our birthday cake with an exciting new client. Launched by Tania Verdonk and Jo Riches, Spirus has gone from strength to strength over the last four years and is excited to announce it is now working with recycling and waste management company Ellgia. Joe Rudd, sales […]

The evolution of content marketing

Content marketing isn’t new, nor is it a one trick pony. It’s constantly evolving, offering opportunities for virtually any brand to boost brand engagement. (Just don’t call it that when you do it.) So here are our Top 10 tips for better content marketing: Mobile is king. More than half of all online content is […]

Why you need a third party to carry out employee satisfaction surveys

Why conduct employee surveys? Employee surveys can help reveal the best way to retain good staff and keep morale and productivity high. But done badly they are worse than useless. In fact, most generic surveys bear no relation to your employees’ specific circumstances and will inspire nothing more than an eye roll from staff. What’s […]

When everything is digital – who can you trust?

It’s hard to know who to trust online and companies need to respect consumers’ wariness, and take the necessary measures to keep customers safe. Social media can be a volatile space, and companies should take every precaution to uphold professionalism and customer experience. Fortunately, social media platforms are helping this with new and improved features […]

Christmas advertising....what works?

From feel-good festive fun at retail with the likes of Bouncer the Boxer and Kevin the Carrot, to hard-hitting charity messaging like The Alzheimer’s Society’s Santa-suffering-dementia advert, Christmas advertising often involves big names and bigger budgets. But ultimately it comes down to what works – so here’s our advice for effective advertising, at any time […]

Our Christmas appeal for two local charities

Our Christmas appeal is starting this week in support of two local charities. As we all start to write our long Christmas shopping lists, here at Spirus we are also hoping you will consider adding a gift for Winter Comfort or Jimmy’s Night Shelter to your Christmas trolley. Whilst many of us may be dreaming […]

Why data is key to customer loyalty through targeted marketing

Data is key to customer loyalty for most businesses – and it’s absolutely vital in marketing. The Data Storytelling Conference on 1st November saw data hailed as the “key to loyalty.” M&S, the BBC and Disney were among the big brands extolling the virtues of data in providing a more personalised, targeted experience for shoppers […]

Five great reasons why your business should support a charity

We have supported several charities this year, including running a successful wine tasting evening to raise funds for St Nicholas Hospice. This week we have been putting together our Christmas charity fundraising drive – more news on this soon – and it got us thinking about why we believe supporting charities is great for business. […]

Five reasons why your business needs a copywriter

Most people can write something informative about their business, but not everyone can write well. Even fewer people can write something interesting to their readers. If you don’t want customers to click away from your website or throw your direct mail in the bin, it is worth hiring a copywriter. Not only can a great […]

7 reasons why your business needs social media marketing

Social media marketing could benefit your business in so many ways. Those who dig in their heels and refuse to take the leap will find themselves seriously missing out in the future. If you’re not convinced of the benefits, consider these seven reasons why you should get an active social media profile. Social media marketing […]