Spreading some festive cheer, with wonderfully bespoke chocolate advent calendars.
Hexagon Consulting Ltd and Ten-25 Software Ltd (two valued and long-standing clients) both asked us to design and manufacture for them a bespoke chocolate advent calendar to distribute to their loyal and potential clients as a corporate Christmas gift.
Hexagon is an independent customs consultancy dedicated to helping UK businesses minimise the costs of importing non-EU goods, whereas Ten-25 Software is a company of trading software developers that designs profitable business systems specifically for timber merchants, builders’ merchants and plumbers’ merchants, as well as stockists, importers and agents.
To start the process, we first had to think of a design for each client. After discussing a number of options with Hexagon, some of which were shared with enormous scones and cups of tea present, Kevin and Sean finally settled on a football theme. Next, we had to think of a suitable strapline that a football scene for the front of the calendar could be based around. ‘There will be no customs penalties for Hexagon clients’ was the one chosen. We then put our heads together to decide on the illustration needed to accompany this. It was decided that a customs officer should be taking a dive in the box, trying to earn a last-ditch penalty against Hexagon to stop them losing the game. Kevin was to be the elf who had tackled the customs officer (clearly getting the ball, not the man), and Sean was to be Santa, dressed in a referee’s outfit, waving away the ludicrous claim from the customs officer. Hexagon 1, Customs nil! This artwork and strapline worked together excellently to create one unified concept. Hexagon were delighted with the final outcome.
For the Ten-25 Software calendar, Ian had already liaised with our copywriter to come up with an idea for a scene.
We then spoke to our graphic designer to figure out a way that each of Ian’s points could be pulled together to create one combined scene. In order to effectively explain the benefits of having Ten-25 Software, it was important to Ian that all of the processes his software can aid companies with were featured in the artwork, which is something we successfully achieved. The scene is of a timber yard, featuring elves wearing hi-vis jackets and hard hats (for health and safety, of course, and for humour!) Some of them are pushing logs into a magic machine that instantly turns them into wonderful wooden presents, while others are carrying timber and packing presents onto Santa’s sleigh. At the front, an elf is using the Ten-25 UniTrade 360 software app on his iPhone to scan the presents’ barcodes to count them (stock control). To coincide with this, the strapline, ‘Counting on a great Christmas’ was chosen. Again, this calendar is fun and perfectly portrays the company’s message, while spreading a large amount of Christmas cheer.
Once the two illustrations were complete, we then had to compile, write and send our graphic designer all of the statutory information for the backs of the boxes (including ingredients, allergy advice, a Christmas message for each company and contact details) to complete the design process.
It was then just a matter of making sure that they were checked and sent on time to the chocolate calendar manufacturers to coincide with the first production run.
The outcome of these projects was that both of our clients got a truly personalised and bespoke chocolate Christmas advent calendar that will effectively thank and remind existing customers of their businesses, while placing them firmly in the minds of potential clients.
They are advent calendars that speak loud and clear about what both companies can offer and are corporate gifts to be proud of.