B2B Telemarketing: A Case Study
We were approached by expert Senior YB12-accredited business and productivity coach, Tania Brint, of Appetite for Success Limited, who wanted us to undertake a new business development telemarketing campaign in order to boost the number of businesses she works with in the Cambridgeshire area.
With 25 years’ worth of experience in senior Operational and HR roles, Tania understands fully the challenges of running a business, particularly within the hospitality industry, and knows what needs to be done in order for them to successfully set and accomplish key corporate objectives to galvanise staff members towards a culture of success. She delivers a number of powerful coaching packages and works with both individuals and groups to help them develop the work and life skills they need to succeed in their current roles. Passionate about developing potential, Tania is totally committed to helping businesses, whether that’s running in-house workshops or 1-2-1 coaching sessions. Tania will find the right coaching solution for her clients.
So what did we do? After identifying a list of criteria and working out Tania’s target area, matching data was then purchased. Following this, we contacted 50 businesses (initially comprised of restaurants, pubs and hotels) through telemarketing in order to try and arrange meetings between Tania and the managers or owners of these establishments.
While on the phone, we were able to explain that Tania helps businesses with things such as communication problems (that often occur due to shift patterns or staff changes), beating procrastinating and prioritising work, as well as motivating and engaging staff. We were also able to make them aware of the wealth of experience she holds and the free 45 minute motivational workshops that are available as an introduction to her and her business.
We were able to set up five meetings for Tania, and after a recent catch up with her, it looks hopeful that one of them will be a return on investment very soon. Tania was also provided with a detailed report, with lead ratings (including three which were hot) and notes regarding each call. Included in this were many email addresses, which she could use to develop the relationships that we have started to create and to contact more people, raising further awareness of her business.
If, like Tania, you are interested in generating new leads and increasing sales through telemarketing, then please don’t hesitate to get in touch. We can talk you through our different packages to find the one that is best suited to your budget and aims. At Spirus, we take the time to get to know your company, so that, when we’re on the phone, we represent your business in the right way that connects with your target audience. Call us on 01638 741830.
Testimonial from Tania: “I found Tania and Tom at Spirus to be professional and flexible and the help and advice they have given me has been invaluable in getting my business off to a flying start.”