It can be difficult to come up with regular blog content. Blogs need to be updated regularly to make them into a valuable SEO tool that gets your website noticed in Google searches. But coming up with new ideas for content every month is a struggle for many people.
In our series of posts about copywriting for blogs and content creation, we’ve discussed how to find ideas from your employees, your industry and your products and services. Here is another simple way to find ideas for your blog content.
Content inspiration: Yourself and your company history
As an SME owner, you may have plenty of stories about how you came to launch the business. Perhaps you opened a restaurant based on your grandma’s recipe book, or you left school with no qualifications and made yourself a success through night school and hard slog. Have you overcome adversity to succeed? Your wise words of experience could make a gripping blog.
How to research your blog
This one should be easy as you will have all the answers at your fingertips. Ask yourself how you got into this business and if there are any tips you would give someone starting up now, given your experiences.
Think about what was the inspiration behind your business – is there a family story or something unusual about the origins of your company. If you have overcome adversity, there could be a great rags to riches tale to be told.
Looking from another angle, nostalgia is always popular with readers. Do you have then and now shots 40 years apart of your offices? Could you celebrate an anniversary or hold a party for your longest serving employee? Finding historic links between your company and the local community can be a source of quirky stories.
A Cambridge copywriting agency: why Spirus can help you create brilliant content
It can be hard to interview yourself or to realise when you have a great story on your hands. The history behind your business will be old news to you, but a copywriter can draw out the most interesting parts. Why not get in touch and let us help you write a great blog.