In our previous two blogs in this series we have discussed how to find stories within your business to help you create blog content or find inspiration for press releases. The first blog focused on staff stories and the second looked at how you could become an industry spokesperson by writing blogs on topical subjects. Here is another way to boost your blog content.
Content ideas: Your products and services
If your products or services affect people, you can collect great human interest case studies from customers. Health, education and renovation services are areas where this will be especially relevant. Has something you produced changed a customer’s life? Ask them if they are willing to be interviewed.
How to find human interest stories for your blog
Ask your clients! Has a course you provided led someone to change their career? Have they been able to start their own new business or change their lifestyle as a result? A before and after story is always great copy because it gives readers hope for their own dreams. Does a service you offer mean that someone’s life has been improved in a dramatic way? Perhaps a health innovation you worked on has helped someone take part in a hobby or spend more time with a child. Has the new extension you built allowed your client to start working from home, or to finally realise the hobby of their dreams? Dig around to see if there are some heart-warming stories.
Spirus, the Cambridge-based copywriting agency
Most people running a business or a busy marketing department don’t have the time or inclination to start writing regular blogs for their website. If you need some help with content creation and ideas for blogs or press releases, contact us http://spirusmarketing.com/contact-us/ for a chat.