Do you ever wonder why the press release you sent out didn’t make it into the media? Often the reason is you didn’t have a great story that would make editors sit up and take notice.

Great Media Coverage – The secret ingredients

Our in-house experts have experience of working for magazines, newspapers and in PR for more than 20 years.  The good news is we can help you find those stories in your business that will create excellent media coverage. In our experience, the best stories that people will want to share all have the same few secret ingredients. Stories that receive the best coverage are something new that the reader has not heard before, they are relevant to their lives and often affect a lot of people. Other important ingredients include emotional impact, quirkiness, controversy, nostalgia or humour.

Your business has a story

You may be surprised to learn that your key messages, campaign and your organisation will often NOT be the story. But you can find a way to get visibility which includes these, just by finding a good news story about something happening in your business.

With our tips, your press release will make it to the top of the pile. We know the kind of news that journalists and editors want, as well as having the right contacts to place your stories with the best publications.

Sit down with us for an hour or two and we can map out a series of stories from your business that will get you noticed over the next few months. To find out more, contact us on 01638 741830 or drop a line to hello@spirusmarketing.com

Leave a Reply

Your email address will not be published. Required fields are marked *