We are offering a free media clinic in October and November to help businesses discover new opportunities for media coverage.
Spirus will help you uncover brilliant stories tucked away in the corners of your organisation that editors would be delighted to publish.
Our in-house experts have experience of working for magazines, newspapers and in PR for more than 20 years. We can help you pinpoint stories about your company that could make a splash in the press, on TV, on the radio or online.
Great media coverage – the secret ingredients
In our experience, the best stories that people will want to share all have the same few secret ingredients. They are always something new that the reader has not heard before, they are relevant to their lives and often affect a lot of people. Other important ingredients include emotional impact, quirkiness, controversy, nostalgia and humour.
You may be surprised to learn that your key messages, campaign and your organisation itself will often NOT be the story. But you can find a way to get visibility which includes these, just by finding a good news story about something happening in your firm.
With our tips, your press release will make it to the top of the pile. We know the kind of news journalists and editors want, as well as having the right contacts to place your stories with the best publications. To find out more, contact us on 01638 741830 or drop a line to email@example.com
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