Earlier this month Blue Warthog Marketing, a specialist business to business telemarketing agency, joined forces with Jo Riches Ltd (you can read more about the merger in our last blog post) So what better time to tell you a little bit about the beauty of using telemarketing as part of your marketing strategy? Tania Verdonk, telemarketing guru, talks telephones.
So what is telemarketing all about? In my opinion it is simply described as talking directly to your chosen audience. It can generate leads for both direct and immediate sales, or for graded databases for use in future campaigns; it can be for appointment setting, following up special offers or promotions, talking to your competitors or any other sort of market research you might need.
We pride ourselves on our success rates, which are down to our methods – and of course, our winning personalities! We only use scripts for structure, jargon and reference points, as telemarketing should be well researched, conversational, helpful and above all, NOT ANNOYING. Nobody wins by waffling down a script or trying to push for a sale when it’s just not happening. You might even get remembered for all the wrong reasons. We are used to gauging our audience accurately and tailoring our approach to get the best result in each individual call.
What I love most about telemarketing is that you get an instant response as to whether your market is interested and you frequently achieve so much more in a call in the form of valuable market research. Because we have specialists in so many areas we are able to offer our clients a quality mix of services to fit their needs.
For one of our clients, a Cambridge publishing company, we have generated leads, which we rate from hot to cold, and set-up a CRM system for them. We then use this information for social media, in developing direct mail campaigns and in combination with PR activities, giving a comprehensive and seamless service. We are delighted to see some big wins coming into the client’s business as a direct result of our work.
For another client, a printing company with whom we had already worked on rebranding, social media and PR, we undertook a telemarketing campaign to generate more sales. We aim to generate around 30 new business leads every month, and get in touch with around 20 lapsed customers over the same period. We judge the numbers based on what their sales team can handle, but also what is likely to result in genuine sales.
Telemarketing and market research can work alone, or are very powerful as part of an ongoing, integrated marketing campaign. We are proud to offer all aspects of marketing under one roof, guaranteeing a smooth and successful experience for our clients. And did we mention our winning personalities?