Social media has become a mainstay of modern business marketing, as well as a daily habit (with all associated connotations of addiction!) for millions upon millions of people. Of course it is the sheer volume of users that attracts businesses to it as a means of communication – but if you don’t know how to do it right, you could be doing your brand more harm than good.
There are many social media sites out there but for today we’re talking Twitter. So here’s our Twhistle-stop tour (sorry) of what it’s all about.
What is it?
– Massively popular social media site where all posts are limited to 140 characters. Including spaces.
– Reported user figures north of 500 million, with more than 200 million active users
– It’s free. Well, it’s mostly free. (There are costs associated with heavy promotion – but it *can* be free.)
– Possibly the fastest, most up to date source of news, trends, gossip and scandal in the world.
– A great way to share news, videos, images, opinions, feedback, ideas and products.
– Perfect platform for content marketing
– Absolutely full of people and businesses all clamouring for attention.
And it’s that last point that’s really the only drawback. As a free global networking tool Twitter is an amazing asset for any marketer’s toolkit – but if you don’t make it work, it could be at best a waste of time, or at worst a brand-damaging mistake.
A Few Golden Rules of Tweeting
– Interact. It’s called “social” media for a reason. One way tweeting doesn’t work (unless, perhaps, you are Justin Bieber. And even then….)
– Interact some more. Really.
– Make your tweets relevant and engaging. Invite people to read more. Entice, intrigue, coerce, ask, implore – even bribery can work pretty well at times.
– Do it regularly. You get out of Twitter what you put into it, generally speaking, so the more you do it, the more you get back.
– Widen your follower group. It’s not only people in your industry you should follow – so think lateral, not just literal.
– Look out for local networking and business groups. They can be very useful ways to widen your reach.
– Do not just tweet links and promotions for your products or company. People love the personal touch. They don’t like being sold to. Softly softly, and all that.
– Having said that, don’t forget that this is the public face of your business. So be personal but not, you know – *personal*.
– RT other people, #ff other people, reply to other people, respond, chat, promote… oh hang on, that’s interacting, isn’t it? So do that.
An afterthought, just slid in casually at the end…
Twitter can be time-consuming, it can be tricky to get right, and it isn’t the easiest to evaluate. If you like the idea but don’t think you have the time or resource to do it properly, you can always ask us to do it for you. Of course it has to be personal, so we always make sure to fully understand your business, your brand, and your customers. We make sure we capture the right tone of voice, and the right balance of informal and professional.
Just a thought.