I read an interesting blog yesterday, advocating the use of smaller more personal companies over the larger and perhaps more well known. It basically comes down to a few key points that we either consciously decide to consider or choose to ignore!
My ethos, be fair on price, offer a reliable service and make sure there is always plenty of homebaked wares on offer. Surely that gives me an edge?
Mmmm gingerbread men my favourite, they never seem to last that long.