What makes a good tv ad? Is it the product we like or would aspire to having or is it the way in which they advertise or showcase the product?? For me, the new Audi ad where they make a car out of a cardboard box pushes all the right buttons.

A fantastic product advertised by an ingenious cardboard engineer. It’s amazing how step by step a somewhat boring piece of cardboard is transformed into a stylish and very sleek automobile. WOW I want one of those!!

What’s your favourite tv ad and why?

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