Training courses for marketing managers are vital to help your in-house marketing hero pull off an incredible job. Many marketing managers are working on their own within companies, trying to do everything and outsourcing when they can’t.
They need an enormous range of skills at their fingertips to keep a marketing department performing at its best. This can be difficult for one person working alone as it’s not always natural for someone to be great at creative ideas as well as having the fine eye for detail needed for project management. The people with these skills tend to have different personality types – so the requirements of a marketing function can very rarely be supplied by just one person.
But when belts are being tightened everywhere and budgets for outsourcing are scarce, companies often want marketing managers to do more than ever on their own. If your in-house marketing manager currently doesn’t have all the skills you need there are training courses to help them upskill.
What are the best value training courses for marketing managers?
With only so many hours in the day, one person on their own can only achieve so much. However, if you are looking to do more of your marketing work in-house then you will have to invest in training for staff. The marketing skills that are most likely to have an impact on your bottom line are those that get your business noticed and generate leads. At Spirus Marketing we run lots of one-to-one training courses for in-house marketing managers who want to upskill. These are the top three courses we would suggest to develop your marketing department.
PR training courses for marketing managers
It takes a long time to learn how to write sharp, persuasive copy. If you’re building a new website it’s best to leave the copywriting to the experts. But you can learn how to find a great story in your business that will grab the attention of journalists and blog readers. You don’t have to be a great writer to get a newspaper to cover your press release – you just need a great story idea. Equally, you can write an interesting blog without a copywriter if you know what people like to read.
Having someone in your business who can spot good publicity opportunities will save you lots of money on outsourcing PR and blog writing to an agency. Do you have someone who could benefit from this type of training? Contact us on 01638 741830 or email firstname.lastname@example.org.
Telesales training courses for marketing managers
Telesales, telemarketing, cold calling, lead generation – it goes by many names and it’s vital for your business. We can help marketing managers who want to improve their lead generation skills. Lots of people hate picking up the phone, but it’s important if you want to build your business, develop new contacts and reconnect with lapsed customers. Speaking on the phone to potential customers is of huge value – it puts you in direct contact with them so you can quickly discover their needs. A great way to develop your confidence on the phone to potential clients is to have a flexible and friendly script to refer to. It takes skill to write a professional, useful and friendly script, but that skill can be learnt with training. This will not only save money on outsourcing, but will help grow your business. You can also be trained in phone confidence and the techniques of a great sales conversation. Contact us (LINK http://spirusmarketing.com/contact-us/) to find out more about telesales
Social media training for marketing managers
Many marketing managers find the thought of taking over the social media accounts for a business daunting. Training can give them the confidence they need. If you’re not already using social media to promote your business, then now is the time to get started. Making an impact on social media requires an understanding of how it works, the opportunities that are there, the various channels and their audiences, ways of getting your messages across and building a list of followers. Social media is a form of networking that can have powerful results for your business. Beginners’ training courses can tell you how to set up your social media accounts, plan a digital strategy and schedule posts ahead of time so you can ensure you have regular updates. Contact us http://spirusmarketing.com/contact-us/ to find out more about social media training.