Video content marketing is becoming the norm these days and if you want to be able to compete online you need to take that first step.
A video is another way to stand out to your audience and it is more engaging than text. By the end of this year, video content will represent 74% of all internet traffic. With so much content to sift through on the internet, often people prefer the ease of watching a video rather than reading about a product.
Video content marketing: why YouTube is vital to your marketing strategy
YouTube is the second biggest search engine after Google, so it makes sense for you to be seen there too. You may think your customers don’t want or need video content but it’s likely you could be selling so much more if you started providing the type of content that most customers want.
According to research by Google, almost 50% of internet users look for videos relating to a product or service before visiting a store. If they can’t find a video about your product, they may skip past it.
Video content brings more web traffic
Did you know that people with video on their website receive 41% more web traffic from search than those who don’t? Also, companies who use video content have a 27% higher click through rate and 34% higher web conversion rates, compared to those who don’t. Furthermore, businesses who use video content marketing grow company revenue 49% faster year-on-year than organisations without video.
Video content will future-proof your marketing
Many people in business believed social media was a fad and thought they didn’t need to engage with it. They have been proven wrong – we all know now that social media is here to stay. The same is true for video – it is going to keep on growing in importance. To reach millennial customers, and future-proof your business, it’s vital to think about how you can use video now. Anyone with children will know the popularity of Minecraft videos on YouTube and many adults choose to watch a video rather than read information because they are pressed for time or are multi-taking. Think about your core demographic – younger customers will reach for video first when researching a business, so you need to meet that need.