Move over Grandad – the Millennials are here.
We often talk about target audiences in marketing – but recent trends show that new generations are changing the landscape of audience expectation, which could impact on your marketing strategy.
A recent Nielsen report looked at the differences between millennials’ brand expectations and media consumption habits and those of the older baby boomer generation. (You can see the results here http://www.nielsen.com/content/dam/corporate/us/en/images/news-trends/2016-newswire/millenial-mindset-infographic.jpg)
Key takeaway points include: Continue reading→