In this era of fake news and data protection breaches from the likes of Facebook, it’s not surprising that many people have had their faith shaken in things they read online. This may prove to be a problem for businesses who mainly work online and no longer have a physical office or high street presence. That’s why it’s important to prove to potential customers that you are real and trustworthy. To build a trusted brand , you have to create ‘trust signals’ for your customers so that they know it’s safe to work with or buy from with you. Here are our top tips for building a trusted brand:
1: Be responsive on social media and the phone
People will feel reassured if they receive quick answers from you on social media and are obviously talking to a real person. Alarm bells will start to ring if you don’t answer questions or complaints on Twitter and Facebook but are still making regular scheduled posts. It raises the question of whether you are a real business or a bot. Also, some people just want to talk to a business – make sure you have a telephone that is answered promptly.
2: High quality brochures
Tangible marketing materials such as brochures, catalogues or leaflets reassure people that a company exists beyond its website. If you go to meetings and can leave behind information packs and folders, a customer will see you have invested in your business and know you are a going concern. If you are posting out a brochure, include a hand written compliments slip – this is a genuine personal touch.
Make the most of networking opportunities. Putting a face to a name is one of the best ways for your clients to see there is a real person behind the business.
Consistent branding and adhering to strict brand guidelines in all your marketing materials helps you look like a professional organisation that people can trust. If your logo or fonts are constantly changing, people will wonder who you are and what you stand for.
Testimonials and case studies from real, identifiable, customers are the gold standard of trust signals. If you can get them to be pictured and named on your website you will be able to assure customers of the quality of your work too.
6: Draw up an ethical charter
It doesn’t do any harm to set out your stall and say how you plan to behave in the work place by drawing up an ethical charter . It immediately helps people to see whether they can trust you as a business. Customers will appreciate this transparency and it is a great way to encourage staff to adhere to your values so that you keep your good reputation.
Sometimes you just need a fresh perspective
If you need any help with marketing materials, branding or collecting testimonials, get in touch with Spirus. We have helped lots of clients present a professional face to the world that matches their true value and represent who they really are. It might not be as difficult to achieve as you think!