6 tips to build a trusted brand in the era of fake news
In this era of fake news and data protection breaches from the likes of Facebook, it’s not surprising that many people have had their faith shaken in things they read online. This may prove to be a problem for businesses who mainly work online and no longer have a physical office or high street presence. That’s why it’s important to prove to potential customers that you are real and trustworthy. To build a trusted brand Continue reading→
How to stand out at a business exhibition
Business exhibition season is almost upon us. If you’re wondering how to stand out from the crowd this year at a business expo, read on for a few tips to put you ahead of your competitors. Continue reading→
The top three training courses for marketing managers
Training courses for marketing managers are vital to help your in-house marketing hero pull off an incredible job. Many marketing managers are working on their own within companies, trying to do everything and outsourcing when they can’t.
They need an enormous range of skills at their fingertips Continue reading→
How to find PR stories that get great coverage – using the 8 rules of news
Our seminar at this week’s Two Counties Business Expo – “How to find PR stories that get great coverage” – was so popular that we’ve decided to share the main points with you here.
And Spirus Marketing has a special offer for anyone who wants to use these 8 rules of news to gain more publicity for their business. Read on to find out more Continue reading→
We’re exhibiting and running a seminar!
Come along to the Two Counties Business Exhibition at the Millennium Grandstand, Newmarket, if you want to network with other local businesses and hear seminars throughout the day on developing great content.
Copywriting for blogs: How to find content ideas (Part four)
It can be difficult to come up with regular blog content. Blogs need to be updated regularly to make them into a valuable SEO tool that gets your website noticed in Google searches. But coming up with new ideas Continue reading→
Content writing for blogs: Finding the human angle (Part three)
In our previous two blogs in this series we have discussed how to find stories within your business to help you create blog content or find inspiration for press releases. The first blog focused on staff stories and the second looked at how you could become an industry spokesperson by writing blogs on topical subjects. Here is another way Continue reading→
How to find content ideas for your blogs (Part two)
Wondering how to find content ideas for your blogs every month? If you don’t have a copywriter on hand, coming up with new content ideas can be a chore. Like most people, you probably dread having to think up new ideas to write about your business. Fear not! We have written a series of simple tips that will get you started in no time. Continue reading→
Copywriting for blogs: How to find content ideas (Part one)
Copywriting for blogs can be difficult even when you’re a good writer, because you still need to find new content ideas every month. Google will rank your website higher in searches if you have frequently updated copy. So, keeping up a regular stream of new content on your website is vital for SEO purposes. And interesting content will entice people to return to your site again and again. Continue reading→