Copywriting for blogs can be difficult even when you’re a good writer, because you still need to find new content ideas every month. Google will rank your website higher in searches if you have frequently updated copy. So, keeping up a regular stream of new content on your website is vital for SEO purposes. And interesting content will entice people to return to your site again and again.
But, if you haven’t invested in copywriting services then it can be hard to come up with ideas for your own blogs. Here is the first in our series of tips to help you jump start those ideas.
Content ideas: Your employees
Talk to your staff. They are a goldmine for human interest stories that can get your business noticed. When you are copywriting for blogs you should always include content about the people behind your business. People like to hear about people, not just the services or products that you are selling. Are they raising money for a local charity by doing a daring stunt? Do they have an unusual hobby? Have they broken a world record or won an award? It doesn’t matter that the story is not about your business, the fact they work for you and that people will read about your business is good enough. Sponsorship of their efforts is always good PR – and a nice thing to do as well.
Where to start with blog research
Why not put out a company-wide email asking your employees whether they are looking for sponsorship for any charity events in which they are involved? You could even pledge to raise a certain amount for charity this year and ask employees to come up with fundraising ideas.
Often people are fundraising for charity because of personal reasons. Their stories could become interesting and heartfelt tales that give your content meaning and purpose.
A charity event will provide lots of great photo opportunities that could be used on your blog, in social media or as press releases. It also has the benefit of doing something for the community that you can feel good about. This may even aid your Corporate Social Responsibility policy.
Your employees may also be involved with other interesting events – such as amateur theatre productions, community projects and art events like Cambridge Open Studios. Get their stories out there and people will come to your website to read about them.
Copywriting services from our Cambridge-based agency
If you don’t have the time to research and write blogs, or are not a confident writer (most people aren’t!), why not let us help? Sit down with one of our copywriters at Spirus Marketing for an hour or two and we can map out a series of stories from your business that will get you noticed over the next few months. We can write them for you too. To find out more, contact us on 01638 741830 or drop a line to firstname.lastname@example.org