Advertising on local radio is something we often suggest to clients because we know the excellent results it can get for a very modest investment.
Here are our top five reasons to choose local radio advertising:
1: Advertising on local radio reaches local customers
If you want your advertising spend to reach a local audience, then a local radio station will target the people in your area. Radio advertising can also be very effective at reaching specific groups of people at different times of the day, depending on the show they tune into.
2: Listeners hear your message many times
The more consumers are exposed to an advertising message, the more it will penetrate. This is expensive to do in print – you can’t easily put three adverts in one paper. But it is cost effective on radio because frequency is part of the radio advertising package. Your radio advert will be played several times a day.
3: Radio sells everywhere
The beauty of a radio advert is that it can reach people in places that print, TV and online cannot – driving their car, whilst they are working or enjoying another leisure activity.
4: Radio grabs your full attention
On the radio, you have your listener’s full attention. If customers see your advert online or in print they may skim over it or block the advert. If someone is listening to a radio station they will hear your advert. You can’t close your ears!
5: Radio is a trusted medium
Listeners often feel they have a strong affection for their favourite presenters and can listen to the radio for companionship at quiet times of the day or in the car. That’s why your advertising messages will have a receptive and friendly audience waiting for them.
To find out more about advertising on the radio contact us on 01638 741830 or firstname.lastname@example.org.