Are you worried about how you can make your marketing communications GDPR compliant in time for the change in the law this year?
You may have a CRM system bulging with data on potential customers and leads; but that data will become very difficult to use by May 2018 unless you ensure every one of those people still want to hear from you.
GDPR compliance: what does it mean for marketing?
This is a big subject, but for marketers it essentially means that you might not be able to contact an individual without their consent, even if you are a business selling to another business.
So, if you send out a regular newsletter to everyone in your database or like to email potential customers with special offers, you might need to ask their permission. If you generate business leads through telesales you might need permission from that person to contact them by phone. You will definitely need to be able to confirm where you got their details from and what information you hold.
At first glance this may seem like a nightmare situation for businesses. But, by only targeting people who have agreed to hear from you it’s likely your marketing materials will receive a more positive response.
How do I make my marketing GDPR compliant?
We are offering a GDPR Marketing Compliance consultation where we will offer advice on what you would need to do to ensure compliance. Our recommended actions will give you the peace of mind that your CRM or database of contacts will adhere to the new regulations come May 2018.
Depending on your needs and the number of contacts you want to be checked, we can devise a plan that will ensure every one of those clients or leads have a lawful basis for processing their data before the new rules come into force.
Contact us here for a tailor made plan to suit your business.
What are the new GDPR rules?
Here are the principles of General Data Protection Regulation coming into law on May 28, 2018:
1: Lawfulness, fairness and transparency
Personal data shall be processed lawfully, fairly and in a transparent manner in relation to the data subject.
2: Purpose limitation
Personal data shall be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes.
3: Data minimisation
Personal data shall be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.
Personal data shall be accurate and, where necessary, kept up to date.
5: Storage limitation
Personal data shall be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed.
6: Integrity and confidentiality
Personal data shall be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.
The controller shall be responsible for, and be able to demonstrate compliance with, the GDPR.
8: Personal data shall not be transferred to a country or territory outside the European Economic Area
Unless that country or territory ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data.
The Information Commissioner’s Office (ICO) will be regulating these new rules. It is worth checking here regularly to keep on top of the latest guidance.
We can outline the solutions that will help you keep your most valuable marketing data and stay in contact with important leads. It’s vital to get your marketing communications GDPR ready as soon as possible so that May 2018 doesn’t leave you in the lurch.
Whether you need a strategy for your team to work towards, a fully outsourced data cleanse of your CRM or new ways to get customers subscribing to your emails – we can help. Click here for information or call 01638 741830.
*Source of information.