Every new year is filled with good intentions after the blur of Christmas, but it’s all too easy to simply intend. The start of a new year is the perfect time to take action so that by at the end of this year you can look back proudly at all that you’ve achieved – and then, just maybe, put your feet up for a bit.
So here’s our quick guide to tackling a new year. And remember – we’re here to help you with it, every step of the way.
1) Review – and learn. It’s easy to identify what has worked and what hasn’t over the last year, but it’s really important to consider why things have worked, or even more importantly, why they haven’t. Taking meaningful learnings and really acting upon them are vital, so you can build upon successes, and evolve from mistakes.
2) Get your ducks in a row. Get your accounts up to date, make sure you have your processes streamlined and your systems up to date – it’s not the glamorous side of business perhaps, but it’s essential for managing growth and working efficiently.
3) Get to know your audience. It’s essential to understand your target market; the whos, the wheres, the whys. Why not commission some tailor-made market research so you can get to know your market better – it’s never wasted, and could lead to great new things.
4) Fill in the gaps. Otherwise known as, “creating opportunities”. You already know your usual busy periods, but for continued growth, we can help you inject some life into the quieter months as well with innovative new ventures.
5) Plan your marketing. Use a combination of methods to maximise reach and ensure you are trialling new things. Without wanting to keep blowing our own trumpets, this is very much our area of expertise and we would be delighted to help you plan the year – or further – ahead.
6) And finally, just because it’s easy to forget amidst all that planning, take action. Try new things, make those calls you’ve been putting off, get the right people in place to get things done, whether through recruitment or outsourcing, and crack on with that action plan. The next new year will be here before you know it.
We look forward to working with you in 2013.