We were approached by a specialist remediation technology company, Remtech, to assist with their marketing strategy and its subsequent implementation. Having worked with them a number of years ago to design their logo, we were now entering into phase two: the marketing schedule.
After several meetings, we had identified their key objectives and outlined a number of ways of achieving their goals. Their business is quite niche; not everyone will require their services (essentially they build bespoke systems for the treatment of contaminated land), with no two systems ever being the same.
As you can imagine, this is an extremely technical industry, working with a wide range of technologies and equipment, so there were lots of new terms and industry-specific phraseology to understand; but a site trip to local Bury St Edmunds certainly helped us to understand the type of systems built and used – and the science behind it!
Listening to their needs and their requirements from our marketing, we understood no contact was regularly made with existing clients and there was little time to work on new business development. These guys are not only nuts and bolts engineers, but all have a long track record of environmental and remediation sector experience and therefore being able to truly understand what objectives need to be achieved by their clients.
We suggested an ongoing telemarketing campaign, speaking to their ‘companies we know of’ database. Because this is such a specialised industry with potential health risks and hazards (not only to the commissioning company but general public too), it was essential to provide further information in order to show the company’s credibility and years of experience. We designed an 8 page full colour A5 brochure, factual and visually appealing, which meant we had something good to email out to prospective clients as a follow up to the initial call.
Careful design of the brochure meant a good balance of words, photos of onsite systems and the all-important case studies. Our copywriter worked with Remtech to keep the words informative yet to the point, accessible to a potentially less informed audience, and our designers added the flair required to lift this somewhat technical and dry subject.
From the first round of telemarketing calls and follow-up brochures, a number of appointments have been arranged. The Remtech office is currently being relocated and as soon as they have the keys, we will be producing a short digital print run of the brochures which can be left with potential clients at the meetings.
We will be shortly embarking on the Remtech website redevelopment project, again applying the principles of accessibility and excellent design, but still maintaining the necessary detail and technical information. Furthermore, while speaking with potential clients we’ve monitored their social presence and have logged this. Social media is still relatively new to many industries, with some sectors still not having embraced it as the invaluable networking tool it is, but we hope to convince Remtech that social media is the place to be for them too!