Business exhibition season is almost upon us. If you’re wondering how to stand out from the crowd this year at a business expo, read on for a few tips to put you ahead of your competitors.
Business exhibition tip 1: Tell people you are going
Let people know you will be at a business exhibition so they can come and visit your stand. It could be as simple as emailing your contacts and say you hope to see them there. Run a social media campaign letting followers know what you will be doing on the day, too. Many events have their own hashtag on social media – use these and don’t forget to tag the organisers so that they retweet your messages to their audience. Connect with other exhibitors on social media too.
Business exhibition tip 2: Create impact from a distance
If you want to stand out from the crowd at a business exhibition, you need to be seen easily. It’s vital to have marketing materials that are easily spotted and that are up to date so that people notice you as they walk around. Ditch the tatty pull–up banner that you have dragged out of the cupboard for every B2B exhibition in the past five years. Boost your impact this year with new banners, printed table cloths or large props to draw the eye. First impressions count and potential clients will make their minds up about you instantly. Contact us if you would like some beautiful new banners, brochures or other marketing materials.
Business exhibition tip 3: Have an ice breaker activity
It can be intimidating for visitors to go over to a stand – so a fun activity helps to break the ice. Many businesses run a competition, raffle or lucky dip, but could you offer something different to make you stand out? How about a fun photo opportunity to share on social media with a hashtag? We did this with our #MarketingSpecs photos at a B2B event – it made people smile and got everyone chatting. The funniest photo won a prize and we followed them up afterwards on Twitter. Don’t forget to look approachable, smile and move out from behind your desk. Stuck for an idea? Contact us and we’ll put our thinking caps on.
Business exhibition tip 4: Special offers and giveaways
Most people will have some branded freebies on their stall to give away – mugs, keyrings and calendars or delicious cakes and chocolates.
Why not try something different? You could offer mini consultations on the day. Free advice may be enough to persuade potential clients to work with you. Remember, these sessions need to be manageable so you don’t ignore other visitors to your stand.
Business exhibition tip 5: Run a seminar at the event
Do you have an area of expertise that you could talk about? Organisers of B2B exhibitions are often looking for speakers at their events. This could be a great way to gain more exposure for your business.
Get in touch with Spirus if you would like any help making this business exhibition your most successful yet.