Newly acquired customer, local facility Management Company Greenlight FM, entrusted us with the task of producing a promotional film. Having never worked with this client before, we of course wanted to show our expertise and ensure a smooth journey with an end result we would be proud of.
After spending some time discussing the project to ensure all objectives could be achieved, we soon learnt more about the company and the management team. We were able to take a full client brief to ensure specifications of the project would be met. It was agreed that the film would be produced using mainly interview style footage and supporting additional imagery to be used from a video library. Then, the project was ready for the pre-production stage!
We confirmed the location, crew and the timeline with three weeks allowed for the production and post-production stages. The client approved the script and was given time to prepare for filming.
The footage was shot at the company’s HQ. To achieve the best possible result, we chose to use two cameras to shoot from different angles. This meant we could find the most flattering angle and make sure we had a sufficient amount of material to edit from.
During the post-production stage, a considerable amount of time was spent selecting the library shots that were relevant to Greenlight FM’s business sector. The original shots we filmed were intercut by the stock footage; this would not only enhance the video as a whole, but also serve as a visual aid in communicating the marketing message. We also used this time to find a soundtrack that suited the purpose of the video.
With just a couple of rounds of amends, the final result was a 2 minute long introductory video.
At Spirus, we always keep our clients fully informed throughout all stages of work. Regular updates were given to keep the client in the loop and prepare them for the next stage of the process, outlining any key dates they needed to be aware of. The client was kept up to date with the progress and we were very happy to be recognised for our customer service skills.
Greenlight FM have reported that the video was met with a very positive reception from both their customers and business associates.
Follow this link to watch the video or get in touch if you want to hear more about our video production services.