I was lucky enough to go to the South Africa vs USA game last week. It is true that when a Spirus team member leaves the office, they don’t necessarily leave their keen marketing eyes at work.
Here are a few things I noticed:
1) Brands, brands, brands – everywhere!
When my daughter asked where they were commentating from, I said, “Between the DHL and Societé General signs.”
2) The ever friendly ambassadors with their foam fingers pointing the way!
Reminded of the Olympics in 2012, these ambassadors were playing their part to make for an enjoyable experience. Happy people feel inclined to spend more (providing they can draw cash out, but we couldn’t because the queue was too long! Probably the only piece of criticism in this blog, and yes we (me) probably should have been more prepared!)
3) The branding of The Rugby World Cup 2015 England very much reminded us of the Olympics 2012
The same pinks and blues used. Coincidence or conditioning?
4) Oh what a show!
We loved the tension that the TMO (television match official) created with its pulsating heartbeat – you could cut the atmosphere with a knife. Rugby is no longer a fuddy duddy big boy sport! It is cool, sleek and powerful. Paloma Faith sang the World in Union song. They are COOL.
5) DHL’s vuvuzela
Top sponsor prize goes to DHL’s answer to the vuvuzela. A piece of cardboard that had the word TRY on it that could be folded into a fan which then transformed itself to a noise making device. Great fun and now recycled in our household.
6) It’s all about being social and sharing #RWC2015
Rugby is more social than ever too with cut outs where you can “hold” the Webb Ellis cup and share with everyone that you think might care. Of course, this is a free service because what brand wouldn’t want to be shared alongside your beautiful face, but more importantly be seen by millions! (We didn’t do it, my phone was out of charge!)
7) The Rugby World Cup App is great!
A fountain of knowledge. Easy to navigate and really fun to use!
These are the things we noticed, but what stood out for you in the advertising and marketing efforts at Rugby World Cup 2015? Please let us know! But for now “Go Bokke!”
Author: Tania Verdonk