Revising your marketing strategy to see what worked and what didn’t, means going back to basics and looking at each activity. It can be a difficult process if you feel bruised after your campaign flopped. But you can turn a loss into an amazing piece of marketing research in order to gain detailed insights in […]
The question at the end of any marketing campaign should be ‘Did it work?’. You may be congratulating yourself that everything went as planned, you hit your deadlines, the adverts went in your target publications, the events were beautiful and you were all over Facebook and Twitter. But how do you know if any of […]
Strapline, tagline, slogan, catchphrase. Call them what you will, those few little words might be more important than you think. In theory, a strapline should be