SEARCH ENGINE OPTIMISATION IN CAMBRIDGE

Make sure you are found above your competition locally, nationally and internationally with our Search Engine Optimisation in Cambridge

SEARCH ENGINE OPTIMISATION INTRODUCTION

Did you know….

That over 90% of online activity starts with a search?

Did you know….

That over 90% of those searches are through Google, with YouTube, Bing, Yahoo! and Amazon following up the rear?

And did you know….

That 75% of searchers never look beyond the first page of search results?

That is why being at the top of search engine rankings with effective SEO is so critical for your business. And that’s where we can help.

Whatever sector you work in, your business needs to be found by the right people. Spirus is here to help your website stand out and be found by people who are interested in your products and services with search engine optimisation in Cambridge.

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WHAT DOES SEARCH ENGINE OPTIMISATION MEAN?

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When looking for information, products or services on the internet, people use a search engine. The main leaders in search in the UK are Google, Bing and Yahoo, with a huge majority of searches going to Google. Other search engines do exist but generate an insignificant amount of traffic compared to the big three.

Search engine optimisation (SEO) is the art of getting a website to the top of a search engine results page (SERP), when people look for those articles, products or services using particular keywords – but without paying for a sponsored advertising position. Using a combination of strategy, techniques and tools, SEO’s key measure is increasing the number of visitors to a website via this “organic” way of listing on a search engine.

But search engine optimisation must be used correctly, and there are several pitfalls. For a business to succeed, the traffic coming from search engines must be of good quality and relevant to the business. A true SEO plan will ensure that a business is targeting the correct people, because volume is pretty meaningless without relevance; and this makes keyword research vital.

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WHAT ARE KEYWORDS AND HOW DO THEY WORK?

Keywords and key phrases are generated by people using search engines; they are the terms most often used to find a particular product, service or piece of information. If you are looking for a lawnmower for example, then within a search engine you would type “lawnmower”. Simple. But what if you want the best lawnmower on the market? Maybe the search would be “best lawnmower 2020” or “what lawnmower is the best value for money?” These key phrases are known as “long tail keywords” and they are a powerful tool for SEO.

Search engines use a whole raft of information to find out which website should appear top of the ranking pages for keywords, phrases and long tail keywords. The easiest way to understand this visually is to look at the periodic table of SEO elements which can be found here on searchengineland.com: https://searchengineland.com/now-updated-the-periodic-table-of-seo-success-factors-162513

Each element of that periodic table is layered with complexities, coding, content, links and much, much more. Simply put, SEO is a complex beast and to make it even more challenging, it’s constantly changing.

Here at Spirus we consult with you to get the right research done before executing your customised SEO plan, using the latest software to analyse your website, competitors, rankings & backlinks. (We also explain what all the terms mean, for anyone who might not know)

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HOW DOES SEO WORK?

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Figure 1

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Figure 2

Simply put, search engines want to give their users the most trusted answer, product or service they can find, at the top of their search engine page rankings. The more useful and relevant a search engine’s results, the more trusted they become, attracting more users.

If you trust in a search engine for daily searches, then you are more likely to use their other services too. Take Google for example. Searching is free, and has huge market dominance. But Google also offers video streaming, emails, analytics and more, all free to users, but which generate huge revenues from their online advertising platforms. Google invests a huge amount of money and research into search results to ensure they are number one. So firmly established is it, the name is widely used as a verb – just Google it! (The last time we can remember a brand becoming a verb was probably Hoover…)

Let’s keep Google as the example of search engines. In order to be trusted to be number one by Google you have a lot of work to do. Google wants a clean, fully functioning, error-free website. It want lots of pointers that your website is trusted by other websites. It wants to read your content to make sure you know your service or product, and that you haven’t just copied it all from somewhere else. To cap it all off it needs to know you’re credible – it wants to know you walk the walk and talk the talk, in the form of glowing reviews from around the web. Which means you can’t just work on your website in isolation; you need to work externally, internally and socially, and make sure your company performs and become the voice of authority in your industry. Not so simple after all.

It’s probably starting to feel a little overwhelming – and we get it. Unless you actually work in digital marketing, you probably don’t have the hours in a day needed to stay on top of it all. That’s where Spirus can help out; with technical web developers, content writers and a plethora of fresh ideas. We use the latest techniques to promote your website and monitor it with the latest technology, all while staying true to your brand and values.

NEED YOUR SITE FOUND ON SEARCH ENGINES? CALL: 01638 741830

A CASE STUDY OF SEARCH ENGINE OPTIMISATION IN CAMBRIDGE - QCT

Keypoint came to us after a successful run of business in Derby where they had been established for some time, and had built up a good reputation as a local service. However, the business was moving locations, and needed to ensure that they maintained their position at the top of the rankings list to keep business flowing.

Keypoint followed the Four Point Plan, step by step, taking the time to really understand the keywords (quite literally in their case!) people were using to find them, and the behaviour of their competitors.  As a result, they’re currently performing extremely well in search engines, boasting 4 services over 7 locations in the top ten of Googles local search results.

With a steady rise of visibility throughout all search engines, Keypoint is a great success story.

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CONTACT SPIRUS TODAY TO DISCUSS YOUR SEO NEEDS 01638 741830

WHY IS SEO IMPORTANT TO A BUSINESS?

Digital marketing covers a variety of disciplines, from pay per click (PPC) advertising, SMO (social media optimisation, using Facebook, Twitter etc) to more engaging content like video on YouTube etc.

In any successful strategy, you need a good understanding of where you are now against where you want to be. At Spirus we take strategy very seriously, and use a combination of approaches to ensure that not only are you heading for the right destination, you have a practical and proven roadmap of how to get there.

Once your strategy is agreed, you can then begin to gather and use the tools needed to fulfil it. SEO is an important tool and, when it comes to assessing the cost per visit, is probably one of the most cost-effective options. However, it also the most complex and there may be quicker ways to achieve your goals.

SEO is the metaphorical tortoise to the hare. Other techniques like paid advertising on AdWords or social media may well get your business in front of an audience faster, but it won’t necessarily have the same impact or resonance. SEO takes longer to get a return on investment. But, when executed correctly, when it does get there, the results will last longer and will deliver an increasing flow of traffic over time, without increasing your costs.

A robust strategy will use more than one tool to achieve an objective, of course. SEO is a must in any digital strategy. It gives a website visibility and competitiveness within your market place, and following its rules will improve your website’s UX; without a great customer experience, all the traffic in the world won’t convert to a purchase so it’s really important to consider the whole customer journey – which again, we can help you with. SEO also helps you develop authority within your industry, and be known for being trustworthy and relevant.

Here at Spirus, we stay up to date with all the digital marketing tools available to give your business the ultimate competitive advantage. Contact us today to start your digital journey.

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WHY IS SEO IMPORTANT IN A DIGITAL STRATEGY?

abstract image of Local search engine optimisation

Digital marketing covers a variety of disciplines, from pay per click (PPC) advertising, SMO (social media optimisation, using Facebook, Twitter etc) to more engaging content like video on YouTube etc.

In any successful strategy, you need a good understanding of where you are now against where you want to be. At Spirus we take strategy very seriously, and use a combination of approaches to ensure that not only are you heading for the right destination, you have a practical and proven roadmap of how to get there.

Once your strategy is agreed, you can then begin to gather and use the tools needed to fulfil it. SEO is an important tool and, when it comes to assessing the cost per visit, is probably one of the most cost-effective options. However, it also the most complex and there may be quicker ways to achieve your goals.

SEO is the metaphorical tortoise to the hare. Other techniques like paid advertising on AdWords or social media may well get your business in front of an audience faster, but it won’t necessarily have the same impact or resonance. SEO takes longer to get a return on investment. But, when executed correctly, when it does get there, the results will last longer and will deliver an increasing flow of traffic over time, without increasing your costs.

A robust strategy will use more than one tool to achieve an objective, of course. SEO is a must in any digital strategy. It gives a website visibility and competitiveness within your market place, and following its rules will improve your website’s UX; without a great customer experience, all the traffic in the world won’t convert to a purchase so it’s really important to consider the whole customer journey – which again, we can help you with. SEO also helps you develop authority within your industry, and be known for being trustworthy and relevant.

Here at Spirus, we stay up to date with all the digital marketing tools available to give your business the ultimate competitive advantage. Contact us today to start your digital journey.

SEO FOR SMALL BUSINESS

SEO is just as relevant for a small or local business as it is for national companies, but it has to be handled correctly. SEO can potentially bring huge amounts of traffic and a small business may not be able to cope, leading to a compromised customer experience.

Our team will take into account the size of your business and the scale of your operations before agreeing your strategy so that it’s absolutely right for you. We can use local SEO (link to page) to optimise your reach within a specific area; local search works slightly differently to national and search engines use different authority measures to ensure you are the best answer to a query. It relies on directory listings, reviews, citations as well as content being expert and accurate. You can find out more about local SEO here.

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NEED MORE INFORMATION? CHECK OUT OUR SEO MARKETING FAQ'S

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Done with SEO

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