Although businesses don’t close during the summer, so much seems to get put on hold. Here are Spirus’ seven top marketing tips for summer success, to ensure your marketing comms are ready to go when we’re all ‘back to school’ in September, while your competitors are still brushing off the sand!
With the world in a bit of a spin over COVID-19, many companies are taking precautions and encouraging people to work from home wherever possible. But running a business remotely, or working from home longer term, isn’t always the pyjama-wearing tea-fest it’s cracked up to be. Since we’ve been operating a distributed business model for […]
Congratulations to our chief copywriter Alison Folwell for becoming Facet5 accredited. Facet5 is all about unlocking potential through the power of personality. The most modern and advanced measure of personality available today, it is based on the big 5 model of personality and uses natural language that makes it easy to understand and apply. So why would a marketing […]
My day starts At 9:00 am my mum and I had a talk about what we are going to do today and what she does all day. One of the main things I learnt was AIDA, which is a commonly used marketing acronym, It stands for Awareness, Interest, Desire and Action. These are the steps […]
Tania Verdonk (photo inset), co-founder and Managing Director of Spirus Marketing in Burwell, Cambridgeshire, has been appointed Chapter Leader of the newly launched East of England chapter of the South African Chamber of Commerce. The South African Chamber of Commerce aims to promote trade, community and investment
If you are scratching your head trying to decide what corporate Christmas gifts to send this year, you are not alone. It is hard to get right – so we have put together this handy guide based on the way we at Spirus Marketing help our clients find corporate gifts for their customers.
Why conduct employee surveys? Employee surveys can help reveal the best way to retain good staff and keep morale and productivity high.
Most people can write something informative about their business, but not everyone can write well. Even fewer people can write something interesting to their readers. If you don’t want customers to click away from your website or throw your direct mail in the bin, it is worth hiring a copywriter. Not only can a great […]
Revising your marketing strategy to see what worked and what didn’t, means going back to basics and looking at each activity. It can be a difficult process if you feel bruised after your campaign flopped. But you can turn a loss into an amazing piece of marketing research in order to gain detailed insights in […]
The question at the end of any marketing campaign should be ‘Did it work?’. You may be congratulating yourself that everything went as planned, you hit your deadlines, the adverts went in your target publications, the events were beautiful and you were all over Facebook and Twitter. But how do you know if any of […]