Our structure is based around our talents

The Spirus Team

Tania Verdonk

Tania is an established expert in marketing and Managing Director at Spirus. Her expertise spans all marketing disciplines with a specialist focus on business development and marketing for sales. An accredited Facet5 personality profiling practitioner, Tania is passionate about making connections between people and companies, and finds that through applying the psychology of personality, it is possible to build meaningful and lasting business relationships with significant mutual benefits. She gets a real buzz from creating new business relationships and her understanding of different personality types also ensures her approach is always customised, personal and highly relevant to her audience.

Originally from Pretoria, Tania now lives near Cambridge with her Dutch husband, two multi-lingual children, and a Cairn terrier called Desmond. As well as running her own consultancy, Tania is an active member of the community, a regular fundraising volunteer, school governor and serves on the Cambridge 100 Club committee as well as running the South African Chamber of Commerce –East of England chapter. She still has strong family and business links with South Africa and has been back to the Rainbow Nation at least once a year for the last 19 years.

Tania Verdonk

Alison Folwell

image of team planning marketing strategy

Alison has worked with Spirus as a copywriter and communications expert for over 9 years, following a decade or so in home entertainment marketing with the likes of Disney, MGM and

She loves the variety and possibilities of language and its ability to influence, engage and entertain, and is quick to understand the nuances of brand tone and personality that make each organisation unique. From social media posts to full scale, press-ready articles, Alison’s experience in copywriting and journalism enables her to help clients express exactly the right messages in exactly the right way.

She lives in Suffolk with her two children and enjoys live music, running, reading, film and the occasional (ahem) glass of wine.

Jo Smith

Jo joined the Spirus team in 2016 as a Telemarketing Consultant and her role has developed into Business Development and Project Management. Jo has a background in market research and analysis, working mostly in client-side roles at Bacardi & Unilever. Her thirst for insight, attention to detail and love of data (yes, really!) ensure high quality, relevant and actionable information for the recipient, supporting the Spirus “marketing for sales” approach.

Her market research experience is largely in handling multiple sources of data, interpreting results and presenting to a wide variety of audiences. Jo has a range of research experience, from producing KPI reports and managing databases, to monitoring consumer trends and competitor activity.

Outside work, Jo loves travel, cooking, getting outdoors and meeting new people. Originally from the north west, Jo now lives just outside Cambridge with her husband and two children.

image of team planning marketing strategy

Steve Corbett

image of team planning marketing strategy

Our resident web design and developer. Steve is a trained marketeer with a bias towards digital and looks after our web design, development, search engine optimisation and AdWords.

Steve has been in marketing for over 17 years and looks to gain ROI from any project given to him, emphasising the core values of Spirus Marketing. Nothing is left to chance and Steve meticulously looks through data to ensure you are maximising every last penny.

Steve has 4 (4!) daughters and loves nothing more than donning his trusty bass guitar and singing to a packed pub at the weekends.


Marketing & Communications Strategy

To get to the right destination, you need to be on the right path. We'll work with you to guide your strategy, making sure every element stays true to your values and vision.


Your brand speaks to people - but what is it saying? We'll work with you to bring your brand to life in just the right way, whether that's starting from scratch or revamping what you already have. We can help you develop your brand logo, guidelines, language and tone, keeping everything aligned and consistent.

Lead Generation

We understand that marketing should play a pivotal role in business performance. With our unique range of in-house expertise including telemarketing, research, CRM and commercial strategy, we can help you build your profile, understand and access new audiences and delight your existing customers.


Content, as they say, is king. Actually it's the whole royal court, balancing impact, intrigue and action to create standout campaigns that get you noticed and remembered for all the right reasons. Copywriting, design, websites, videos, PR - our talented and friendly team is entirely at your disposal

Digital Marketing

Your digital impact has never been more important. We can help you assess your current digital footprint and successfully build your brand online to reach the right audiences in the right way.


Wouldn't it be brilliant to speak directly to the people you'd love to work with? As established experts in telemarketing, we can bring you closer to your audience, establishing a direct relationship that can help with lead generation, market research and CRM. Whether you want to break into new markets or find out how your business is perceived, telemarketing could be the secret ingredient your campaign has been missing.

PR & Media

Find the stories that help you stand out and connect you with new audiences. We have an established media network and can help you share your news and stories both locally and nationally. We can help with the ideas, the content, press releases and events, getting to the heart of the stories that matter to get you noticed for all the right reasons.


Giving others the skills and confidence to thrive is very important to us. Whether you or your team needs specific, skill-based training or you think your organisation would benefit from better communication or teamwork programmes, we can help. Our team includes accredited practitioners to help you and your team fulfill its potential.