At Spirus, we’ve been honoured to produce supportive awareness material to help raise the profile of the Government’s PREVENT initiative, which aims to stop young people from joining extremist groups by confronting their opinions with alternative, moderate viewpoints – work that does not criminalise young people, but aims to support them.
We were given the exciting and challenging task of creating an original, localised campaign on behalf of East Cambridgeshire District Council, under the banner of PREVENT and with support from the Home Office, to help stop young people from becoming radicalised before they take part in illegal acts.
To begin with, we created four unique design concepts for the campaign to present to the Project Board, which we arranged to include Council staff, Councillors and representatives of the Police. Each design concept had a distinct look, feel and focus, while all conforming to the key messages of PREVENT.
After receiving much positive feedback on all designs from the Project Board, The 3Rs campaign was chosen for its simplicity, clear messaging and sharp design – with each “R” being seen as a clear step in the prevention process, as shown clearly on the infographic.
R – Recognise
R – Report
R – Result
Working well visually as a logo, and as an educational tool, The 3Rs campaign ticked all the boxes of what we were trying to achieve, and it translated perfectly to a flyer, poster and infographic.
Shortly, The 3Rs documents will be arriving at the Council’s partner agencies, including secondary schools, Scout and Guide groups, youth clubs, parish councils and other groups working with teenagers and young adults.
Launched on Tuesday 10th May 2016, the campaign is now live, which Spirus is supporting with ongoing social media activity.
To read the press release, written by Spirus, and issued on the day of the launch, go to: http://www.eastcambs.gov.uk/press/east-cambs-launches-3r-campaign-tackle-radicalisation
We are privileged to have produced such a socially important campaign of national significance, something we believe shows our versatility and expertise as a marketing agency, and something that we hope makes a real difference to people’s lives.
Need help designing a campaign, from concept creation through to launch? Give us a call on 01638 741830 or email hello@spirusmarketing.com