Networking - It's good to connect
Marketing for sales is about building relationships
People generally do business with people that they know, like and trust. The exceptions are:
a) you have such an amazing product/service that they might overlook personalities and/or
b) no competitors... not too many businesses fall in this group!
c) If you are selling very low-cost widgets, relationships might not be necessary (although, even then we would probably still prefer to buy a widget from a nice person if we had the choice!).
That is why networking and really listening and connecting with people is so important for long-term business success.
There is another caveat
You have to be genuinely interested and authentic about connecting. Sure, you might "get away" with faking interest a few times, but if you are looking for long-term business relationships it helps to be genuinely interested. If you get caught out, you won't look so silly either.
We have booked some July 2021 networking events
We have added some keywords so that you can decide whether you might find value in them too!
South African Chamber of Commerce Summer drinks (South African UK Business network / online / BritishIrishLions2021 rugby tour / WINE / Global networking /Fabulous speakers / WINE 😉 / members and non-members)
South African Chamber of Commerce East of England Networking (South African UK business network / speakers (Content College) / networking / online / members and non-members)
Drive the Partnership Network (UK business network / extremely welcoming group of experts / online / members and non-members)
Cambridgeshire Chambers of Commerce Suffolk Chamber of Commerce Norfolk Chambers of Commerce (East of England networking / online / members only)
One of our favourite quotes in the Spirus office is this gem by Maya Angelou: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
If you can keep this in mind whilst networking and building relationships, you can't go wrong!
We hope to see you at an event soon.