We dread to think what awful images you conjure up when you think TELEMARKETING. Rest assured, that is not the Spirus approach. For us telemarketing is simply described as talking directly to your chosen audience. If you have a well-defined target audience, it is at its worst, market research and at its best excellent customer care. Telemarketing can generate leads for both direct and immediate sales, or for graded databases for use in future campaigns; it can be used for appointment setting, following up special offers or promotions, talking to your competitors or gathering information such as testimonials or customer service calls.
Telemarketing the Spirus way.
We pride ourselves on our success rates, which are down to our methods – and of course, our winning personalities! We only use scripts for structure, jargon and reference points, as telemarketing should be well researched, conversational, helpful and above all, NOT ANNOYING. (we even have our own Telemarketers charter on this!). Nobody wins by waffling down a script or trying to push for a sale when it’s just not happening. You don’t want to be remembered for all the wrong reasons. We aim to make every call count and make our client look good, even if they didn’t get the sale!
Why do we love telemarketing so much?
You get an instant response as to whether your market is interested and you frequently achieve so much more in a call in the form of valuable market research. And in this world of e-mail and messaging communication, you have the opportunity to stand out! Not just another automated marketing e-mail.
So how does telemarketing typically work?
Well, for one of our clients, a publishing company, we have generated leads, which we rate from hot to cold, and set-up a CRM system for them. We then use this information for social media, in developing direct mail campaigns and in combination with PR activities, giving a comprehensive and seamless service. We are delighted to see some big wins coming into the client’s business as a direct result of our work.
For another client, a printing company with whom we had already worked on rebranding, social media and PR, we undertook a telemarketing campaign to generate more sales. We aim to generate around 30 new business leads every month, and get in touch with around 20 lapsed customers over the same period. We judge the numbers based on what their sales team can handle, but also what is likely to result in genuine sales. This makes Spirus very different to some of our competitors. Quality, not quantity. This is also where our knowledge of personality profiling and psychometrics play a role and why we know that one script won’t fit every call.
In summary
Telemarketing and market research can work alone, or are very powerful as part of an ongoing, integrated marketing campaign. We are proud to offer all aspects of marketing under one roof, guaranteeing a smooth and successful experience for our clients. As you might expect, we are always happy to answer the phone (but we do do e-mails too!) for any questions you might have on one of our favourite services.
And did we mention our winning personalities?
Pic credit: Thank you to Photo by 幻影 多媒体 from Pexels for this old-fashioned style telephone picture. This is what we want you to remember. That old-fashioned feeling of connecting. That is what we aspire to when we talk to people – connection.
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TELEMARKETING FREQUENTLY ASKED QUESTIONS