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Case study: Lead generation in a niche market – how a connected campaign attracted new business

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The family-run twin businesses of the Newmarket Paint Company and Newmarket Decorators were established back in 1983. Renowned for quality craftsmanship and expert service, they provide domestic and commercial decorating services, as well as producing their own paints and accessory products. Following some interesting restoration and renovation work at a Cambridge College,

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Five reasons why your business needs a copywriter

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Most people can write something informative about their business, but not everyone can write well. Even fewer people can write something interesting to their readers. If you don’t want customers to click away from your website or throw your direct mail in the bin, it is worth hiring a copywriter. Not only can a great […]