Companies spend a lot of money on marketing. Striking up a conversation with customers, engaging the public, being heard above the noise – it all sounds quite simple in theory. And yet the only really simple thing is how to get it wrong.
We always say business is personal for us, and we really mean it. We genuinely commit to whatever project we are working on, and immerse ourselves in our clients’ worlds. It’s difficult to see so many businesses out there struggling to find a way forward right now. There are so many pressures that people need […]
Need to find some marketing motivation? We can help you re-energise this autumn. If 2020 has been a bit much, we’re here to help inject a bit of energy into your autumn. We know it’s been a hard year, and people are facing challenges none of us had imagined just a few months ago. It’s […]
Lead generation in a niche market with Spirus – how a connected campaign attracted new business. The family-run twin businesses of the Newmarket Paint Company and Newmarket Decorators were established back in 1983. Renowned for quality craftsmanship and expert service, they provide domestic and commercial decorating services, as well as producing their own paints and […]
How to find PR stories that get great coverage – using the 8 rules of news Our seminar at this week’s Two Counties Business Expo – “How to find PR stories that get great coverage” – was so popular that we’ve decided to share the main points with you here. And Spirus Marketing has a […]
Most people can write something informative about their business, but not everyone can write well. Even fewer people can write something interesting to their readers. If you don’t want customers to click away from your website or throw your direct mail in the bin, it is worth hiring a copywriter. Not only can a great […]
Strapline, tagline, slogan, catchphrase. Call them what you will, those few little words might be more important than you think. In theory, a strapline should be