Most people can write something informative about their business, but not everyone can write well. Even fewer people can write something interesting to their readers. If you don’t want customers to click away from your website or throw your direct mail in the bin, it is worth hiring a copywriter. Not only can a great copywriter turn dull prose into something sparkling, there are other important reasons why you should think about engaging a professional.
1: Copywriters will save you time
Are you dreading writing the weekly blog on your website? Do you put it off because you don’t know where to start? That is the common experience of many business people whose skills are in other areas that support their company. If you do have a go at crafting a carefully written and considered piece of copy, it could take you ages to finish because writing may not be your best skill. That time would be better spent working to your strengths whilst you delegate to a copywriter who can put something together quickly and accurately.
2: Copywriters get you noticed by the media
Do you wonder why your press releases never translate into coverage in the newspaper? Nine times out of ten it is because – as an untrained person – you missed the hook of the story. Journalists are busy people. They will quickly scan your press release and, if it is missing the most important and interesting part of your story, they don’t have time to dig around to find that gem. A copywriter will boost your chances of being featured because they are highly trained at finding stories that journalists want to feature in their pages.
3: You are too close to your business
You are a specialist in your field and know all the industry jargon. You probably also find every area of your business interesting. This is not the case for your average customer, who may be a lay person with a busy schedule and a short attention span. To grab their attention, and their custom, you need to provide concise and easy-to-read information that is pitched at the right level. A copywriter can do this and pick out the areas of your business that are mostly likely to attract your target customer.
4: Copywriters spot mistakes
Everyone makes mistakes but a copywriter can catch them before work goes online, to the printers or out to clients. They can spot a stray apostrophe at ten paces and will catch typos or bad grammar. It is vital for your reputation that proposals, presentations and marketing materials have clean and concise copy. Mistakes look unprofessional and won’t help you win the trust of your clients.
5: Copywriters showcase your intelligence
Business people don’t get to their position at work without being smart. We know you are clever, savvy and an expert in your field. A copywriter will help your spark to shine through in your company’s written words. They will talk through everything you want to say and take on board all your golden advice, then present it in the best way possible. A copywriter makes you look as clever as you really are.
To find out more about hiring a copywriter, contact hello@spirusmarketing.com or call 01638 741830.