SEO is made much easier with the use of software that monitor different factors of your website. However, not every software on the market does the job of everything well and here at Spirus we use a combination of tools to monitor various factors.

Here at Spirus we use a combination of software that helps with or monitors:

• Keyword research
• Technical SEO
• Backlink monitoring
• Link building
• Rank Tracking
• Citation tracking

Keyword research is an essential factor in your seo plan, if you don’t understand the terms consumers or buyers are using then how do you know how to target them? Technical SEO is exactly what it says and the main discipline handed over to agencies or developers. This involves all coding, architecture and errors on your website. Backlink monitoring can be checking links form other websites to your site or your competitors. Link building tools help search the internet for quality backlinks to try and gain, rank tracking software checks search engines for where your website appears in search engine ranking pages for the keywords you stipulate. Citation tracking is similar to backlink monitoring but looks more towards online directories for local search engine optimisation.

Here are some of the best pieces of search engine optimisation software on the marketplace:

• SEMRush
• Ahrefs
• Moz
• Google keyword planner
• Screaming frog
• Link research tools

The best approach to SEO tools is to take a measured look over various different pieces of software, individually these products become expensive and most have discounts for heavy users, like an agency. Here at Spirus we utilise a wider range of tools than listed to ensure we have everything monitored for our clients.